Process / 2026
We develop identities from scratch, evolve existing brands through rebranding, and build practical design systems for teams across Canada and internationally.
Palette
Every project is tailored to your scope. You receive final assets, editable source files and full usage rights.
Start a projectSystem anatomy
Typography
Aa
Display96 / -4%
Headline48 / -3%
Body16 / 1.75
Tokens
Ground#FFFFFF
Warmth#F3EDE3
System#F4F1EC
You receive
Before starting on design, we review what you already have. We look at what is working, what needs updating, and define a clear creative direction so we are aligned on the goal before a single file is opened.
We build the visual system from the ground up: logo mark, typography, colour palette and art direction. You also receive a practical brand book — a clean, useful guide your team and partners can work with every day.
Once the identity is set, we roll it out to the places your brand actually meets your audience and customers. We tailor this to what matters most at your current stage.
After the new brand is live, we can keep supporting you with design and messaging, so the look stays sharp and consistent as your business grows.
Standards
All final production assets plus raw, fully editable files (Figma, vector masters). Nothing held back.
We focus on what is most valuable at your current stage instead of selling deliverables you will not use.